🌍 LATAM at the center of a new wave of experiential tourism

Latin America is experiencing a unique moment. Experience tourism—centered on memorable activities such as tours, classes, food routes, or local expeditions—is growing strongly throughout the region. The numbers speak clearly: the global experience market is expected to almost double its size by 2032, with LATAM being one of the fastest-growing regions.

In countries like Mexico, Argentina, Peru, or Colombia, travelers are seeking authentic experiences, local culture, and personalized adventure. This trend is driven by a new generation of consumers who no longer travel just to "see," but to "feel and live" the local.

⚽ The 2026 World Cup is already boosting tourism in 2025 (and you can take advantage of it)

Although the FIFA World Cup will be in 2026, its effects begin in 2025. Mexico—one of the three official host countries—projects to welcome more than 5.5 million additional visitors, and host cities like CDMX, Guadalajara, and Monterrey are already investing billions in infrastructure, security, and cultural experiences.

What's the best part? It won't all be football. The Ministry of Tourism, the states, and hundreds of local businesses are preparing thematic routes, gastronomic festivals, and tourist packages that combine matches with authentic experiences. From mezcal tours and Mexican cooking classes to excursions to magical towns and archaeological ruins.

👉 If you sell experiences, 2025 is your time to prepare and capture that global demand.

📲 The new digital traveler: how they purchase experiences today

The way customers buy experiences has changed radically:

• +80% of tour and activity bookings are now made online

• +70% of LATAM travelers prefer to book directly with the provider, not on marketplaces

• 43% are already using AI (like ChatGPT) to plan their trips

And they not only book online: they want to do it from their mobile, in their language, with local payment methods (Pix, Oxxo, installments, etc.), with immediate confirmation and 24/7 assistance.

If your business is not digitalized, you are leaving money on the table.

📈 What happens when you digitize your experience business?

Digitizing is not just about "having a website." It means having an operation ready to sell and scale. For example:

• With an online booking system, many businesses achieve +30% increase in their direct bookings

• Platforms that integrate digital payments, WhatsApp chat, automated emails, and customer follow-up report a higher average ticket and more repurchases

• Some operators achieve average tickets of $100–130 USD per customer by allowing combos, extras, and cross-selling from their digital catalog

Additionally, you avoid mistakes like overbooking, double bookings, and disorganization in high season. Everything becomes more profitable and easier to scale.

🧠 Technology that is already helping to sell more in LATAM

Here are some tools that are making a difference in 2025:

• Booking system with real-time availability

• Direct sales channel (no commissions) through personalized links and digital catalogs

• Local integrated payments: Oxxo, installments, international cards, PayPal, transfers

• AI-powered assistance automation (chatbots, responses on WhatsApp, personalized recommendations)

• Customer CRM and analytics: know your best tours, your most profitable channel, and what your users repurchase

And all this without needing to hire a technical team or use 5 different tools.

✅ Checklist: Is your business ready for the 2026 World Cup?

Here’s a quick checklist to prepare your business in 2025:

• Can you accept online bookings 24/7?

• Is your catalog of experiences updated and translated?

• Do you accept international and local payments without friction?

• Can you handle more volume without chaos or overselling?

• Are you selling directly or completely dependent on marketplaces?

• Does your customer receive automatic confirmations and follow-ups?

If you answered "no" to several, it's time to act. 2025 is the year to prepare.

🚀 MaunaOne: your operating system to sell more experiences

At MaunaOne, we help businesses like yours to:

• Have their own digital booking channel

• Automate payments, assistance, reminders, and follow-ups

• Avoid operational errors in peak season

• Know their metrics and scale without relying on third parties

Thousands of travelers are already booking 100% digital experiences in Latin America. Will you be ready when they arrive?

👉 Discover how MaunaOne works and start selling more today.