Platforms for selling tours in Latin America in 2026: complete comparison

If you sell tours, experiences, or activities in Mexico, Colombia, Argentina, or any LATAM country, you know that global platforms were not designed for how clients actually book in the region. Most Latin American operators receive between 60 and 80 percent of their bookings via WhatsApp, charge in local currency, handle deposits, and work with clients who prefer bank transfers over credit cards. Platforms coming from the United States or Europe rarely solve this well.

This comparison covers the most relevant platforms a LATAM operator should know about in 2026, with verified pricing data and an honest focus on the strengths and limitations of each. For each platform, we analyze origin, pricing model, market focus, and what type of operator it works best for. No forced scaling and no affiliates.

What to look for in a platform to sell tours in LATAM

Real payments in local currency

Check that the platform processes payments in Mexican pesos, Colombian pesos, Peruvian soles, or the currency you use. Some global platforms only process in USD and force the client into a card conversion that increases the total cost.

WhatsApp as a distribution channel

In LATAM, WhatsApp is not optional. The platform must allow generating a booking or payment link that can be shared via WhatsApp and completed without the client having to download anything or create an account.

Deposits and partial payments

Multi-day tours, private events, and premium experiences usually require a deposit. If the platform does not support a 30 or 50 percent deposit with the rest upon check-in, you will have to set up manual workarounds.

Real support in Spanish

Chat or WhatsApp in Spanish with people who understand the market, not just automatically translated documentation. The difference between translated support and support made for LATAM is noticeable from the very first ticket.

Predictable cost when growing

A platform with a 6 percent commission sounds low at first, but if you sell 200 thousand pesos a month you end up paying 12 thousand monthly just in platform commission. Compare the real cost at the sales level you expect to reach, not your current one.

Marketplace vs. Dedicated SaaS

A marketplace like Viator, GetYourGuide, or Civitatis gives you visibility but takes away your direct relationship with the customer and charges between 20 and 30 percent. A dedicated SaaS charges a subscription, but you keep your margin and customer. To grow healthily, the common practice is to combine both: SaaS as the main infrastructure, and marketplaces as a secondary acquisition channel.

The main platforms for operators in LATAM

1. Fareharbor

Global SaaS, owned by Booking Holdings, USA origin. It is one of the most widely adopted platforms worldwide, especially in the USA. No-monthly-subscription model, monetizes with a booking fee visible to the final customer at checkout.

Pricing model: booking fee ranging from 6% to 8% applied to the customer at checkout, plus card processing fees (approximately 1.9% plus 30 cents USD per transaction). No monthly fee. Additional commission when selling through their FHDN distribution network.

Best for operators with a majority of American clientele and an average ticket in USD, where the client is used to seeing added fees at checkout. Its limitation in LATAM is support mostly in English, no native integration with WhatsApp, and the visible fee model at checkout can generate friction with Latin clients who are not used to that format.

2. Bokun

Global SaaS, owned by Tripadvisor, Iceland origin. A strong platform if your acquisition strategy depends on OTAs like Viator, GetYourGuide, or Expedia. Its biggest value is the native connection with Tripadvisor and its own marketplace with over 2,600 resellers and OTAs.

Pricing model: starting at 49 USD per month on the PRO plan, plus a 1% to 1.5% commission on direct bookings from your website. No Bokun commission on bookings coming from Viator. Channel Manager plan available for operators who already have another system and only want to connect to OTAs.

Best for operators who rely on international tourist traffic and need to be connected to multiple OTAs simultaneously. Its limitation in LATAM is that the interface has a considerable learning curve and the support, although they have 24/7 chat, is mostly in English.

3. Viator

Global marketplace by Tripadvisor, USA origin. It is not a management platform, it is a pure marketplace. We include it because many operators use it as an acquisition channel and mistake it for operations software.

Pricing model: 20% to 25% commission per booking. No monthly fee. The operator yields visibility in exchange for commission.

Best for capturing bookings from foreign tourists who are already looking for experiences on Viator. Its limitations are the high commission, the lack of a direct relationship with the customer, and that it does not serve as a sole infrastructure for running a tour business.

4. MaunaOne

Vertical SaaS for experiences in LATAM, Mexican origin, backed by Techstars. Designed specifically for Latin American operators of tours, wine tourism, workshops, premium gastronomy, adventure, and private events. Integrates payments in pesos via Stripe Connect, booking link shareable via WhatsApp, partial deposits, and your own branding.

The model is WhatsApp-first: each product you create generates a link that the operator shares with clients. It does not require the customer to create an account or download anything to book and pay.

Best for operators of vineyards and wine tourism, mezcal distilleries, premium outdoor tours, culinary workshops, adventure experiences, and ecotourism with a medium-high average ticket.

Pricing model: Free plan with a 5% commission per booking plus Stripe fee, or Pro plan at 899 pesos per month with a 1% commission plus full features (deposits, offline POS, embeds for your own site, branding, analytics, reseller codes, priority support). Break-even point where Pro is cheaper than Free: monthly sales of approximately 22,500 pesos.

Why it stands out in LATAM: the flow is built around how Latin customers actually book. WhatsApp first, transfer or card second, in pesos, with a deposit if the experience warrants it. Real Spanish support, team based in Mexico.

Honest limitation: it is a young platform and does not yet have the integrated OTA network that Bokun has. If your business model depends on showing up on many marketplaces at the same time, MaunaOne does not solve that today.

You can start for free at app.maunaone.com/auth/reg and set up your first product in less than 10 minutes.

5. OwiBook

SaaS of Mexican origin focused on the LATAM and Spanish market. Horizontal platform covering hotels, glampings, travel agencies, and tour operators. Strong in lodging and especially popular with glampings and boutique hotels.

Pricing model: no booking commissions. 30-day free trial and then a monthly subscription. Integration with Mercado Pago, Stripe, PayU, and Wompi for payment processing.

Best for operators with a broad catalog combining lodging (glampings, boutique hotels) and experiences, or multi-service travel agencies in Mexico, Colombia, Peru, and other LATAM countries. Its POS with QR tickets is robust.

If your business combines lodging with experiences, OwiBook has that horizontal coverage. If your focus is 100% experiences with a medium-to-high average ticket and you need deposits, strong branding, and a WhatsApp-first flow, MaunaOne is built specifically for that case.

6. Turitop

Spanish-speaking SaaS based in the Canary Islands, Spain. Platform with good adoption in the Spanish-speaking market, Spanish interface. Model with no booking commissions, just a monthly fee.

Pricing model: plans starting from approximately 9 to 10 euros per month depending on volume. 14-day free trial. No booking commissions. Connection to OTAs included in higher plans.

Best for operators with moderate volume who are already selling in Spain or have a mixed Spain-LATAM audience, especially guided tours, water tours, and experiences with structured schedules. Its limitation is that the integration with local payment methods in each LATAM country is not always optimized, and the WhatsApp-first flow is not native.

7. Peek Pro

North American SaaS, USA origin. One of the platforms with the most traction in the USA for tours and activities. Well-designed interface and integration with marketing tools.

Pricing model: commission averaging 6% per block booking on direct bookings, plus 2.3% and 30 USD cents for processing. Bookings via Viator and GetYourGuide have a 0% Peek commission. No monthly fee.

Best for operators in the USA or in border areas like Tijuana, Cancun, or Los Cabos with a mostly American clientele. Its limitation is that it does not process pesos natively, the effective total commission can reach 8-11% of the booking value, and support is in English.

8. GetYourGuide

Global marketplace, Germany origin. Direct competitor of Viator with a stronger European focus. Useful as an acquisition channel for international tourists but is not operational infrastructure.

Pricing model: 25% to 30% commission per booking, depending on the activity category. No monthly fee.

Best to complement your direct sales with traffic from foreign tourists searching on GetYourGuide, especially European tourism. Its limitations are the high commission, the lack of customer access, and that it does not serve as a standalone solution.

9. Civitatis

Spanish-speaking marketplace, Spain origin. Strong marketplace in the Spanish-speaking market. Useful if your target customer is a tourist traveling from Spain to Mexico or other LATAM countries.

Pricing model: commission around 20% per booking. No monthly fee.

Best for operators receiving Spanish-speaking European tourism. Its limitation is high commission and the lack of operational management.

10. Rezdy

Australian SaaS. Platform with a strong focus on channel management, connecting with many distribution channels simultaneously. Useful for operators heavily reliant on reseller traffic.

Pricing model: monthly subscription with plans varying by volume and activated modules. Channel Manager is its flag-ship product.

Best for large operators who sell through many wholesale channels and need automatic synchronization. Its limitation is that it is oversized for small and medium-sized operators, the support is in English, and the total cost is high when you activate full modules.

How to choose according to your operator type

If you sell tours in Mexico with mostly local traffic

MaunaOne if your focus is premium experiences with a medium-to-high average ticket and WhatsApp as the main channel. OwiBook if you combine accommodation and experiences or are a multi-service agency. Turitop if you already have a mixed Spain-LATAM audience.

If your clients are international tourists paying in USD

Fareharbor or Peek Pro for main operations, plus Viator and GetYourGuide as secondary acquisition channels.

If you sell wine tourism, premium workshops, or experiences with a deposit

MaunaOne. The native support for partial deposits, custom branding, and WhatsApp-first flow solves this case without workarounds.

If your model depends on appearing in many OTAs

Bokun or Rezdy. Both are channel managers as well as booking platforms, with a robust connection to global marketplaces.

If you manage lodging and experiences under the same roof

OwiBook has horizontal coverage for hotels, glampings, and tours in a single platform. MaunaOne focuses specifically on experiences.

If you sell from the northern border of Mexico to an American clientele

Peek Pro or Fareharbor, both optimized for USD payments and a visible fee format at checkout that American clientele accepts without friction.

Conclusion

There is no single best platform for selling tours in Latin America. There is only the one that fits how you actually sell, the currency you charge in, the channel your clients use, and how big your operation is today and over the next 12 months.

The rule of thumb for Latin American operators: if more than 60 percent of your clients are local and book via WhatsApp, a platform designed for that flow will save you time and money compared to an adapted global platform. If your model is 80% international tourism paying with a card in USD, a platform like Fareharbor or Bokun is probably the right decision.

If you want to test how a platform designed for LATAM works, MaunaOne has a free plan that includes the first 3 products. Get started at app.maunaone.com/auth/reg and set up your first product in less than 10 minutes.

Try MaunaOne for free

Create your first booking link in 3 minutes. No credit card required. Free plan with 5% commission or Pro at $899 MXN/month with 1%.

→ maunaone.com/empieza